To follow up on my example analysis of repetition in conversation from last month, I would like to offer a few insights into how we might put this awareness to use:

In developing communications or marketing strategies, repetition of your consumers own language (collected through interviews, surveys, or even online product reviews)  is a simple and effective way of demonstrating solidarity with and an understanding of them. Using language created by the consumers themselves to describe or relate to a product not only provides a springboard from which to write inspiring copy, but an accurate representation of how the average consumer understands your product as well.

We’ve all heard from Dating Tips 101 that when your love interest repeats your name in conversation, that’s definitely a good sign. The same effect of demonstrating interest and solidarity operates on a more subtle level in interaction when we repeat forms and structures already used by our conversation partners. As in the example I discussed last month, the repetition of a simple adjective not only demonstrates agreement, but expresses attention and support between parties.

Repetition is an endlessly fascinating and useful feature of language in terms of growing relationships. Understanding its effects can transform your interpersonal involvement strategies and help sculpt personalized marketing plans for your target audience – all you have to do is listen like a Linguist!